Been lucky enough to partner with @mejuri for over a year now! 2020 is set to be a monumental year for Instagram, with the platform turning 10 years old later this year. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Revolve is a clothing brand that often uses this strategy. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. Interested in making your own effects with particles? Instagram’s visual style allows for a virtual product display and the right hashtags to help the brands to reach the right audience. Or, if you like posts with travel photography, you might find a category called “travel” in the explore tab. In August, Instagram opened up the Spark AR program to everyone, allowing artists and brands to create AR effects (aka stories filters) for the masses. Instagram Marketing Trends To Follow In 2020. by Adeline Li | Mar 4, 2020 | Media Marketing, Media Marketing (Intermediate) Keeping your business afloat and profitable is tough work – from marketing, advertising, sales to employee management. As you probably already … Brands are leveraging this format for a variety of purposes. Instagram is currently testing a new, better analytics platform which will help businesses grow when it is launched. In 2019, 90 percent of marketers maintained or increased their investment in influencer marketing. A post shared by Spark AR (@sparkarcreators) on Dec 27, 2019 at 9:04am PST. However, now they have made it much easier to search for new content by adding categories. This post looks at the top 9 outstanding Instagram marketing trends that everyone should look out for. In 2020, I would re-allocate your “live” resources towards investing in video content for your feed, stories, or IGTV instead. , it has become an important aspect of any marketer’s Instagram marketing strategy. appear in between Stories on a user’s feed and can often be mistaken for native content. The brand’s Instagram Highlights are filled with stories about influencer trips and events that they have hosted. Here’s an example from the Instagram retailer Lisa Says Gah: Later’s resident “no-edit edit” expert  @lexiecarbone recommends using the VSCO filters A4, A6, A10, AL5, S2, N3, or J2 (AL1 is good for indoor photos as it softens the LED light). You’ll get to be creative and re-think your feed by having the flexibility to post more content, with less restrictions, and see how your audience responds to it. Plus, Later will automatically add in line breaks to your scheduled posts, so you can read your longer captions more clearly! Every piece is so effortlessly chic. Met zoveel functies, typen content, onderwerpen en stijlen is het moeilijk om te weten wat er nou ‘populair’ is op Instagram. Instagram has more than 1 billion monthly active users, 500+ million of which check the platform every single day (Statista). The TikTok app was the #3 most downloaded app in 2019, and with 500 million active users, it has about the same usage as Instagram Stories. Because these in-depth captions are successfully competing with bite-size snippets, it gives you are opportunity to tell a deeper story, have a follower spend a little time with you (which doesn't hurt your odds with the algorithm), and get more personal to buildthatbrandaffinity! Come inside our West Hollywood studio, which was our first ever West Coast studio back in 2012, courtesy of Senior instructor Chris P. (@chrisvpipkinsc)! Interactieve content. We are witnessing Instagram transform itself from being a place where people will go for their own social life, to an e-commerce platform with much focus on influencer marketing. Link in bio for the story! By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Here is a look at the top Instagram business and marketing trends for 2021. The Instagram trends 2020 surprised me. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. As we have entered the last leg of 2020, it’s time to pay attention to what lies ahead of us. And in 2019, they made some major strides thanks to huge changes and improvements to IGTV features. Yes, that means that Instagram is an influencer marketing platform now, too. Here’s a good example of an Instagram Stories ad that follows the above-mentioned best practices. Comment below! But by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post. 2020 looks like a promising year for brands to grow on Instagram and everyone should leverage it. This will help drive more sales. Instagram is all about sharing curated content, so you don’t really need to create fresh content every single time. In summary, the key practical advice that can be provided to marketers is to avoid the solutions that were effective two or three years ago. To leverage this trend, pick your niche and start optimising your profile and content by using keywords and hashtags from that niche. TikTok is a video-sharing app that generally centers around music (it was formerly called and is extremely popular with teenagers (and now, adults). People have started posting screenshots of funny tweets as posts and Stories on Instagram. There is also news about a new feature called Promoted Stories, which will help boost featured Stories for maximum reach. Make your voice heard with the @wildernesssociety by December 17 through the link in bio.⁠ Photo: @colin_arisman, A post shared by Patagonia (@patagonia) on Dec 13, 2019 at 9:35am PST. A post shared by N I C H O L E (@nicholeciotti) on Nov 25, 2019 at 7:43am PST. You are here: (You can thank TikTok for this shift – but more on that later). Experiment with other interactive Instagram Stories stickers. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. If that is successful, I’m betting that Instagram sees an increase in feed posts too. This is specifically applicable in case of Instagram marketing. Peppermayo is one such Instagram boutique, and below is a snapshot of their Instagram feed: With the increasing use of mobiles to access social networks or just browsing, the emergence of vertical videos was inevitable. Insta-popular brands like Mejuri, Golde, and Glossier are tapping into the “trusted recommendation from a friend” approach to influencer marketing by creating affiliate programs for their customers. It is very simple to create polls using Instagram Stories stickers, just like it is for questions. Stories are short, engaging, and addictive, and hence, are an effective medium for brand ads and promotions. Less Is More. }; In 2019, Instagram launched Checkout, an easy way to purchase products without leaving the Instagram app. 1 min read. Once everyone is “authentic,” what will it mean to be authentic on social in the years to come? Be smart with your text placement and keep it in a place that draws attention away from the word “sponsored” at the top. January 22, 2020 / Leave a Comment. And don’t forget that Instagram also recently rolled out a closed beta of AR Shopping too, allowing brands to create filters to “try on” products before purchasing them. Top Instagram Marketing Trends for 2020. Your email address will not be published. This tactic combines two elements of Instagram marketing—influencers and hashtags. 1. Add Your Link in Bio & Drive Traffic from Instagram. Once that happens and everyone is on an even playing field, I do think we will see a more dramatic shift in visual content and an increase in posting to your feed. The brand gets a lot of influencer content, from these events. This means that whether you’re a business owner, marketer, or influencer, you need to be on Instagram. Live videos are engaging and interactive and you should start using these for your business, if you’re not already doing so. This trend is also good news for video content! Tijdelijke content is slechts voor een korte periode beschikbaar en … Two of the trending ways in which brands are collaborating with influencers are: Gone are the days when brands used to pick one or two influencers and sent them free products to review. These are ten of the biggest Instagram marketing trends for 2020 that you should leverage to ace your Instagram marketing game. Instagram turned 10 years old in 2020. Instagram Marketing. Thanks to our phone cameras getting more advanced, it’s now incredibly easy to capture a high quality video from the palm of your hand, and consumers are enjoying seeing more authentic content over curated content. ⁠⠀ ⁠⠀ Want more insight into all the juicy info dug up? But one feature I wouldn’t be surprised to see this year is an improvement to Instagram’s explore page algorithm, to make Instagram’s discoverability a bit more competitive with TikTok. Let us know in the comments if you’ve noticed any other trends. Ever since its launch in 2016, Instagram Stories has been an important part of Instagram marketing. People are used to viewing humorous content on the platform and might just take branded content as native content. Let's dive into my top five predictions for influencer marketing in 2020: 1. In 2020, try posting a 3-10 second video of a particular moment, instead of a photo, and see what happens! Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. You can use your own tweets or someone else’s tweets. This could be sharing a weekly recipe, beauty tutorials, home renovation updates, or any topic that relates to your business that your followers would love. In the example below, see how Starbucks have creatively used an Instagram Story to engage their audience and promote their holiday deals and products. It’s a fun, albeit random, platform to hang out on, and it’s incredibly popular because of the potential to go viral. read. This trend will grow stronger in 2020 and that is why you should invest in these if you’re not already doing so. Polls can also be used to get ideas on what the customers would want next from your brand. Keep text content to a minimum and add visuals to immediately grab the audience's attention. Alex Cheng Copywriter ... over half of our survey respondents have added Instagram, Twitter, and YouTube to their digital marketing mix. Here’s an example of how a tweet can be posted on Instagram. Expect brands to become more focused on driving conversions with influencers in 2020, as the industry becomes a proven channel for acquisition, instead of just awareness. We have a chance to do something about it. Along with Instagram Checkout, they also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts. TikTok content is incredibly real, unfiltered, and focused on the content instead of the aesthetic. var script = document.createElement('script'); Salesforce team also maintains that advanced deep learning algorithms will enable AI to gather data that will be useful to spot patterns in behavior. Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). This is a more recent trend where several brands have invited a highly-curated set of influencers to their brand events. script.src = ""; Your goals for TikTok should be focused on purely brand awareness, as right now you can’t even add a link to your TikTok bio! There are 12 Instagram trends we’ve noticed. Thanks to TikTok, it may no longer be the newest, coolest app around, but Instagram is still the best network for brands big and small to reach new customers and make major sales. Also, the new feature of IGTV provided the choice to post long-form vertical videos on Instagram. This is a simple, yet effective, way to make your Instagram content interactive. Make sure that the ad is simple and easy-to-understand as it will be visible only for a few seconds, so people should know immediately what your ad is all about. Less time editing, more time creating content, and integrating video into everything. Instagram Marketing Trends in 2020. by socialpractice | Feb 3, 2020 | Instagram, News, Social Media | 0 comments. For years, Instagram has been focused on competing with Youtube to become a platform for long-form video content. In our State of Influencer Marketing Report with Fohr,  our research  shows that posts to the feed are declining year-over-year: Instagram users are saving only their “best” content for the feed, in an effort to keep their engagement rate high across all of their feed posts. What are the top trends for Instagram in 2020? Just like SEO is for regular searches, soon there will be SEO for Instagram searches as well. , just like it is for questions. Share 2. Dat kan zo! Instagram will continue to evolve, and these trends will shape the future of Instagram marketing. Despite this, the @u.s.forestservice is recommending to exempt Alaska’s Tongass National Forest from the Rule, which would open up this pristine landscape to logging, road-building and other development. Marketers are leveraging this trend and using such content to their advantage. Digitale marketing is voortdurend in beweging en de bovenstaande tactieken en ideeën zullen in 2020 vermoedelijk grote veranderingen met zich meebrengen. Communities allow you to engage with nano or micro-influencers who are already advocates of your brand in order to get them to share honest views and experiences of your products or services. By Team Writer - Last Updated on May 12, 2020 Share: Tags : influencer marketing. 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